brand

Brand Strategy

How it works:

The most effective brand strategies are established through understanding customers’ needs and behaviours, the competitive landscape, and your brand’s relative strengths to these. We will collaborate with you to gain a thorough understanding of all these elements before recommending a brand strategy- complete with a clear and differentiating position statement that we use to develop marketing activity that resonates with your target audience and helps you stand out from the competition.

Our Process:

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Brand Position

Identify how your brand differentiates from competitors and where it sits in customers' minds.

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Brand Story

Creating a cohesive narrative that encompasses the facts & feelings which your brand creates.

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Brand Personality

Distinguish the set of human characteristics your brand comprises of.

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Brand Value

Identify the beliefs that your brand stands for. These serve as a guide to your brand.

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Value Proposition

What is your unique value proposition. It’s Important to set yourself apart from the competition.

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Company’s Mission

Identity what your business is all about & Why customers should care.

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Recent Works