Marketing Plans & Strategy

“Marketing Strategy is a series of integrated actions leading to a sustainable competitive advantage”

John Sculley

Marketing is now more important than ever. The world is full of innovative products, services, technologies, solutions and new business models, and your business can get lost in the crowd. Having a proper marketing plan will allow your product or service to be connected to the right customers. A marketing plan helps personnel in the organisation think from the outside about what is being offered, convey its value in customer-centric ways, and get through barriers that stop growth by having deep customer knowledge and insight.

How does the marketing plan work?

As part of the process, we will spend time going through your current marketing active’s and hold a meeting to understand your business. We want to understand your business, where you are struggling and what type of marketing activity you have and haven’t done to date. We can then put together a marketing plan and make sure everything aligns with your business goals.

Having a robust plan in a document gives you a sense of direction and purpose. Otherwise, you could end up running around like a headless chicken. It also helps you keep your marketing on track and measure the success of every piece of marketing you do.

The following areas will be covered:

Market & Competitor Analysis
Persona Buildings
Objective & Goal Settings
Target Marketing, Positioning
Action Plan